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6 Asian stars who were just named luxury ambassadors, from K-pop idols BTS' J-Hope for Louis Vuitton, Twice's Momo for Miu Miu and NCT's Taeyong for Loewe, to KinnPorsche's Apo and Mile
12 K-pop stars who became luxury brand ambassadors in 2023
K-pop's influence on high-end fashion: Popular idols being newly appointed as brand ambassadors of luxury brands