Luxury Fashion Group OTB to Join Louis Vuitton Parent LVMH in Aura Blockchain Consortium

Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it

OTB Group joins the Aura Blockchain Consortium as new Founding Member

Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it

Vogue Business Index: Index innovation leaders see success in digital fashion, rental and virtual influencers

Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it

Louis Vuitton and Prada-Backed Aura Blockchain Consortium Names New CEO - Decrypt

Is My Prada Bag Real? The New Way to Spot Fake Designer Purses - Bloomberg

LVMH, Prada and Cartier develop the world's first global luxury blockchain

Luxury Fashion Group OTB to Join Louis Vuitton Parent LVMH in Aura Blockchain Consortium

LVMH unveils luxury industry blockchain with Microsoft, ConsenSys - Ledger Insights - blockchain for enterprise