The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up
De Beers' most famous ad campaign marked the entire diamond industry
Are Diamonds actually rare? The DeBeers diamond marketing campaign tha
1948: De Beers 'A Diamond Is Forever' Campaign Invents The Modern Day Engagement Ring
De Beers' most famous ad campaign marked the entire diamond industry
The Truth About Why Diamonds Are So Expensive
A Diamond Is Forever' Is Back Again, Backed by $20M
A Diamond is Forever – Genius Marketing That Tricked The Whole World - Kickstart Side Hustle
Diamonds Are Not Rare, They Are Just Expensive De beers Diamond Marketing Strategy – Feedough