Why K-pop rules fashion week
K-Pop Girl Group aespa Is The New Face Of Givenchy
K-pop's influence on high-end fashion: Popular idols being newly appointed as brand ambassadors of luxury brands
NewJeans: How a K-pop group became an overnight fashion favorite
Opinion: Why K-pop idols are the new faces of global luxury: from Blackpink's Lisa representing Celine to Exo's Kai modelling for Gucci, Korean celebrities can pull in millennial customers from China, the
K-pop's influence on high-end fashion: Popular idols being newly appointed as brand ambassadors of luxury brands
K-pop and couture: Why luxury fashion has been gearing East
How K-pop Idols Are Becoming The New Face Of Many Luxury Fashion Labels
The Jimin effect: how teens feel pressure to buy luxury fashion endorsed by the BTS singer, a Dior influencer, Blackpink's Jennie, and other K-pop stars
Opinion: Does K-pop have more selling power than Hollywood? Luxury fashion brands are ditching film stars for Korean idols – but collaborating with BTS or Blackpink doesn't always guarantee success