Louis Vuitton owner LVMH to fight fakes using blockchain

Blockchain explored by Louis Vuitton, Prada and Cartier to fight counterfeiters by guaranteeing the authenticity of luxury fashion items

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Can the blockchain truly battle fake luxury fashion? LVMH, Mercedes-Benz, Prada Group, Richemont and OTB founded Aura Consortium to authenticate their goods – but not everyone buys it

Louis Vuitton to Use Blockchain for Product Authentication

Fashion and Blockchain: How Louis Vuitton and friends are digitising your threads

LVMH creates blockchain technology to track luxury goods and fight fakes

Fashion and Blockchain: How Louis Vuitton and friends are digitising your threads

Fashion Brands Using Blockchain to Combat Counterfeiting

Louis Vuitton Owner LVMH Is Launching a Blockchain to Track Luxury Goods - CoinDesk

Louis Vuitton Partners with Cartier, Prada to Fight Counterfeit Products with Aura Blockchain Consortium

Bernard Arnault Touts Digital Innovation as E-commerce Soars – WWD

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