The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up
The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up
De Beers' most famous ad campaign marked the entire diamond industry
De Beers invests in former ad campaign message to drive natural diamond demand
The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up
De Beers Says Diamond Market in Better Shape Than 2015
From Tulips to Diamonds – Marketing - News from All Diamond
The Engagement Ring Story: How De Beers Created a Multi-Billion Dollar Industry From the Ground Up
Why De Beers Couldn't Sell Diamonds to Men, by Yasmine Ghattas (@yasmineghattas)
Diamonds Are Not Rare, They Are Just Expensive De beers Diamond Marketing Strategy – Feedough