Second-Hand Luxury Losing Stigma In China

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Second-Hand Luxury Losing Stigma In China

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China's second-hand luxury market is booming – here's why: buying pre-owned Louis Vuitton, Rolex, Hermès, Prada and Fendi goods used to be frowned upon, but now shoppers are getting savvier

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China's second-hand luxury market is booming – here's why: buying pre-owned Louis Vuitton, Rolex, Hermès, Prada and Fendi goods used to be frowned upon, but now shoppers are getting savvier

Why luxury fashion brands are embracing second-hand sales: beyond sustainability, taking control of the preloved market gets Gucci, Alexander McQueen and Chloé more Gen Z clients for a start