ESPN's roster of playoff sponsors grows to 15
Goodyear Announces Renewal of Cotton Bowl Classic Title Sponsorship - Goodyear Cotton Bowl Classic
Why This College Football Playoff Looms So Large For Fans, Marketers 01/07/2022
AT&T Unveils 5G Experiences Built for College Football Fans - 5G Americas
Cotton Bowl, Fiesta Bowl get new sponsors - Sports Illustrated
Disney Advertising Sales Kicks Off the New Year with Exciting Sponsorship Portfolio for College Football Playoff National Championship Game
Goodyear renews as Cotton Bowl sponsor
ESPN Has $400M At Risk in College Football Playoffs
NYSportsJournalism.com - ESPN Covering CFB Championship Over 30+ Hours - ESPN Covering Georgia-TCU CFB Title Game With 30+ Hours Of Programming
Kelsea Ballerini to Headline Allstate Championship Tailgate; Pentatonix to Perform National Anthem at 2023 CFP National Championship - College Football Playoff
ESPN's 4K National Championship broadcast airs on Comcast, DirecTV and Altice
CFP National Championship 2022: SEC Network Offers Studio Programming at Multiple Sites, Dual Hometown Radio Calls
ESPN Presents MegaCast Production for College Football Playoff National Championship Presented by AT&T – Clemson vs. Alabama - ESPN Press Room U.S.
CFP expansion could increase annual revenue to $2 billion - NBC Sports