K-pop stars are topping fashion's charts as luxury brand ambassadors
South Koreans Are World's Biggest Luxury Spenders With Property Out of Reach - Bloomberg
How the Korean Wave took over the Western fashion world
The hottest Asian celebrity fashion icons of 2021: Jung Ho-yeon, Blackpink, Xiao Zhan, BTS - CNA Lifestyle
12 K-pop stars who became luxury brand ambassadors in 2023
Search results for a brand can jump to 50% when tapping BTS as brand ambassadors - MARKETECH APAC
Complete List of All KPOP Idols Who are Brand Ambassadors
Why Luxury Brands are eyeing up the South Korean Market
Dior's New Men's Ambassador, 'Wednesday' Star Turns Out at Gucci – WWD
Valentino and Dior bet on K-pop amid China tensions. Will it pay off?
The Arnault Family Is Banking on K-Pop Stars to Boost the LVMH Empire