How Louis Vuitton generated hype with a creative launch for their new collaboration with Yayoi Kusama
How Louis Vuitton generated hype with a creative launch for their new collaboration with Yayoi Kusama
The business of hype: why so many fashion brands are now doing “product drops”
Drop Culture: How Brands Are Making The Shift From Web2 to Web3, by INVNT.ATOM
Pharrell Unveils His Vision for Louis Vuitton on Paris' Oldest Bridge - BNN Bloomberg
Pharrell Williams to Join Louis Vuitton as Creative Director of Menswear - WSJ
Louis Vuitton Applies Geometric Patterns to Tailored Classics
If It's Hip It's Here The latest in global design and creativity
Louis Vuitton Launches a Podcast Hosted by Loïc Prigent
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How to create more hype for a product launch?