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K-pop stars are topping fashion's charts as luxury brand ambassadors

Teens feel peer pressure to buy luxury goods endorsed by K-pop stars - The Korea Times

12 K-pop stars who became luxury brand ambassadors in 2023

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Why Luxury Brands Turn to K-Pop Stars to Win in China and Beyond

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Climate campaign calls on K-pop fans to rally luxury action

12 K-pop stars who became luxury brand ambassadors in 2023

The K-pop fans economy: emotional bond, endless support and overconsumption — TFR

Korean celebs who are ambassadors of designer brands

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