Why brands turned to athlete endorsements at the FIFA 2022 World Cup - Sportcal
How Brands Are Marketing Around the 2022 FIFA World Cup
Brands Rev Up Campaigns and Athlete Endorsements Ahead of the World Cup - SponsorUnited
Qatar World Cup Ads 2022: the impact for brands - Zinklar
4 Reasons Why Brands Should Sponsor Athletes for the Women's World Cup
4 Reasons Why Brands Sponsor The FIFA World Cup, Sports Marketing Agency
Snapshot: Commercial Development of Women's Sport - Sportcal Insight Magazine, Issue 5
How Should Global Brands Engage Gen Z During The World Cup?
The Brand World Cup 2022 audiences, sponsors, innovations and players brought together with a love of football amidst the controversies of Qatar - Peter Fisk
USA have questions of their own as controversy flares at World Cup, World Cup 2022
What if FIFA treated the World Cup alcohol ban like LGBTQ fans? - Outsports
FIFA World Cup 2022: What happens to brands exiting sponsorship deals?, ET BrandEquity
World Cup: How has this tournament affected the 'brands' associated with it?