The rise of Asian brand ambassadors: Why luxury brands are looking

7 new Asian luxury brand ambassadors to watch in 2023, from BTS' Jimin for Dior and Suga with Valentino, to NewJeans' Danielle's deal with Burberry, Dylan Wang's Louis Vuitton gig and Win's

Luxury's (New) Love Affair with South Korea

The Rise of Asian Ambassadors Across Luxury Brands

The reason luxury brands are on the race to select 4th generation K-pop idols as their new brand ambassadors

After Kris Wu, Louis Vuitton Picks New China Ambassadors

Asian Beauty Industry - New Challenges and Opportunities - Martin Roll

Why the China t-shirt controversy is the cultural wakeup call luxury brands needed, Advertising

The Future Of Luxury: 7 Trends To Stay Ahead In 2023

Why Are Luxury Brands Rushing En Masse To Appoint Chinese Ambassadors?

Korean stars are the new must-have for luxury brands

Branding - The Strongest Value Driver for Asia - Martin Roll

Korean Celebrities Who Are Brand Ambassadors of Top Fashion Labels

7 new Asian celebrity brand ambassadors named this summer, from Blackpink's Jisoo's and Xin Liu's latest Dior Beauty campaigns and Yang Yang's Valentino gig to NCT's Jeno for Ferragamo