Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z
All The K-Pop Idols That Attended The Louis Vuitton 2023 Pre-Fall Event In Seoul - Koreaboo
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Total Licensing Autumn Fall 2023 by Total Licensing - Issuu
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All The K-Pop Idols That Attended The Louis Vuitton 2023 Pre-Fall Event In Seoul - Koreaboo
6 K-pop idols who are 'human luxury brands', from BTS' V and Exo's Kai for Gucci, and Blackpink's Jennie and Jisoo for Chanel and Dior, to Girls' Generation's Yoona and Ive's Wonyoung
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