Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z — Équité
j-hope and Jimin take Paris for Louis Vuitton, Dior, and Hermes during Fashion Week
The Jimin effect: how teens feel pressure to buy luxury fashion endorsed by the BTS singer, a Dior influencer, Blackpink's Jennie, and other K-pop stars
Why Are Luxury Brands Tapping Into K-Pop?
What are your thoughts about the collaboration of luxury brands with K-Pop idols? - Quora
Young people take revenge on the pandemic with luxury purchases
What are your thoughts about the collaboration of luxury brands with K-Pop idols? - Quora
Opinion: Why K-pop's BTS and Exo are working with Louis Vuitton and Gucci: luxury collabs between Hermès and Apple, and Dior and Nike, smartly target digitally native Gen Z
Team Louis Vuitton Or Team DIOR? Netizens Debate Which Luxury Brand Is The Best Match For BTS's J-Hope - Koreaboo
What are your thoughts about the collaboration of luxury brands with K-Pop idols? - Quora
Young people take revenge on the pandemic with luxury purchases
Why luxury brands Louis Vuitton, Hermès, Dior, Versace and Givenchy need to treat China's KOLs, like Mr Bags and the Lipstick King, with care